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Tom Brady’s fitness program pilots in Florida schools

A fitness regimen developed by the NFL’s top quarterback, Tom Brady of the Tampa Bay Buccaneers, is being offered on a pilot basis to about 10 schools in Pinellas County, Florida, the Washington Post reports.

Tom Brady’s book, The TB12 Method, was published in 2017

Anecdotes from students and physical education teachers suggest the program is a hit. But it’s unclear how much of the appeal is a function of Brady’s star status and how much of it comes from the program’s actual benefits. Of course, Brady’s success with the method and his seven—yes, seven—Super Bowl victories, from a scientific perspective, isn’t much more than an anecdote itself.

“The roller is my favorite because it helps a lot,” one eighth grader on a middle school volleyball team who plays football outside of school was quoted as saying, referring to a vibrating foam roller used in the program to loosen up.

“We’re introducing kids to concepts they haven’t thought of before and tools they haven’t used before,” the Post quoted Stacy Baier, chief executive officer of the TB12’s education foundation, as saying. In Pinellas County alone, she said, “there are a lot more schools waiting in the wings to get it.”

The TB12 method’s central thesis involves movement, muscle work, hydration, nutrition, and mental fitness. Adherents talk about pliability, or flexibility, as if it were a magic bullet for a lifetime of muscle and body fitness. It is certainly one of the key components of any physical fitness program. The Mayo Clinic lists these elements as key in any fitness program:

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