Saturday, August 8, 2020
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8th graders create “Kids Love Baton Rouge” site

A creative group of eighth graders in Louisiana developed a marketing campaign entitled “Kids ♥ Baton Rouge” to encourage kids to enjoy the state’s capital, The Advocate reports.

The marketing campaign, developed after parts of Baton Rouge were flooded from Hurricane Harvey and posted on a very professional-looking website, represents weeks of work by students at the Southwest Magnet Middle Digital Arts and Technology Academy, or DATA for short.

They showed their wares at a special “project night” held at the school, but consider how this project began: with a field trip to a city that has two, count 'em two, capitol buildings. Not many cities can say that.

They shot pictures, ate at restaurants, visited museums, went bowling and did other activities—just check out the “Fun” tab on their website, in case you still have doubts that eighth graders could produce something this flashy—and then they got to work writing about their city and how much fun it can be for kids.

Nathan Powell, who teaches music engineering at DATA, helped students create commercial jingles for the campaign. “I urged them to come up with words that would grab people’s attention,” The Advocate quoted him as saying.

Those jingles should be available on the website soon, but for now, restaurant reviews are being added. Even kids have to eat!

Paul Katula is the executive editor of the Voxitatis Research Foundation, which publishes this blog. For more information, see the About page.

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